Competitive Principles

The foundation for organizational performance is a principle-based culture.  Organizational performance is the collective output of countless behaviors from many people.  If people are to choose the most valuable behaviors at any given moment, they need to understand and embrace the goals and values of the business.  Equally important, the business must enable and motivate the behaviors it needs from people.

Conard Associates promotes ten principles - closely tied to customer-driven, process-oriented logic - which are essential to enable your organization to deliver world-class performance:

Performance Excellence - Competitive Principles

1    FOCUS ON THE ORGANIZATION'S SHARED GOAL - BUSINESS SUCCESS (WE = THE COMPANY)

2    BE AWARE OF AN INCREASINGLY COMPETITIVE ENVIRONMENT - AND ACT WITH PURPOSE AND URGENCY

3    ORGANIZE CORE PROCESSES AROUND THE PRODUCTS AND SERVICES WE PROVIDE TO OUR CUSTOMERS

4    COLLABORATE ACROSS FUNCTIONS TO ACHIEVE BUSINESS GOALS

5    REDESIGN PROCESSES TO MAXIMIZE CUSTOMER SATISFACTION AND MINIMIZE COST

6    EMPOWER PROCESS PERFORMERS TO SOLVE PROBLEMS AND MAKE DECISIONS

7    PROMOTE SITUATIONAL LEADERSHIP - DON'T DEPEND ON HIERARCHY

8    SYSTEMATICALLY REINFORCE VALUE-ADDING DISCRETIONARY EFFORTS

9    BE AN EXAMPLE OF COMMITMENT AND INTEGRITY - WALK THE TALK

10    MAKE CONTINUOUS IMPROVEMENT CENTRAL TO OUR BUSINESS STRATEGY

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Revised: April 13, 2008.
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